Cultural Brilliance: The DNA of Organizational Excellence

With Host Claudette Rowley – Transformation Talk Radio – Every 2nd & 4th Friday 10 AM (PT)/1 PM (ET)

“The Work Revolution”

With Special Guest Josh Allan Dykstra

I had the pleasure of interviewing Josh Allan Dykstra on my show Cultural Brilliance Radio. Josh is the CEO of Strengthscope U.S., the exclusive U.S. provider of the world’s most energizing workplace assessment, and author of the book “Igniting the Invisible Tribe: Designing an Organization That Doesn’t Suck”. He is a recognized thought leader on the future of work and company culture design, and writes and speaks about the changing world of business, helping leaders and entrepreneurs thrive in the emerging economy. Josh works at the cutting edge of a work revolution, helping to evolve how we work, design brilliant companies, and align people’s work with what truly energizes them. Today, Josh and I will explore the science of energy, the future of work, and why people are still not engaged at their jobs.

Below is an article written by the Conscious Business Radio team about the show.


Cultural Brilliance helps you experience groundbreaking ways to transform your company’s culture. Host Claudette Rowley invites some of the foremost experts on organizational culture to help understand how to make a brilliant culture the rule rather than the exception.

Claudette had the opportunity to speak with Josh Allan Dykstra, a recognized thought leader on the future of work and company culture design. Josh is the CEO of Strengthscope U.S., the exclusive U.S. provider of the world’s most energizing workplace assessment, and his articles and ideas have been featured by Fast Company, Forbes, The Huffington Post, and Business Insider. He’s also the co-founder of beForte, a consulting group that helps organizations and leaders leverage the power of a strong culture, and the Work Revolution, a movement/advocacy group that promotes life-giving work environments for everyone. His eclectic work background includes projects with organizations like Apple, Sony, Genentech, Microsoft, HTC and USC, as well as startups and nonprofits. He holds an MBA in Executive Leadership from the University of Nebraska-Lincoln, and his latest book, “Igniting the Invisible Tribe: Designing an Organization That Doesn’t Suck”, is available on Amazon and Audible.

Today’s discussion starts with an explanation of Strengthscope U.S. At its core, Strengthscope U.S. is an assessment instrument, which can help make transformation more actionable and practical, particularly for busy people. One of the main goals is to increase energy intelligence, because without awareness and understanding about what moves people and what drives them forward in a very specific and scientific way, it will be extremely hard for people to stay at their best as often as they should be. Also, it’s important to recognize the symbiotic relationship between energy and efficiency, and how energy (or lack of) affects efficiency.

Next, Josh talks about his belief for the near future of work. He says we will be seeing a massive kind of reorganization around principles like energy, with much more dialogue and conversation happening around different organizational structures. People are starting to say that something needs to fundamentally change, in order for people to be at their best at work more often. When this happens, it creates great customer experiences, and subsequently creates a competitive advantage and a place in the marketplace, allowing them to keep their customers loyal and happy.

Josh also discusses the concept of work being a “bad” word, as something that hurts. For many of us, this is a deep-seated belief that stems from being taught to stay in the box, that work is supposed to be difficult and hard, and it can become an extremely destructive self-fulfilling prophecy. However, Josh explains that an organization should be a container that helps you become the best version of you, and helps you live the life that you want to live and make the impact you want to make. This is what an organization can and should do. Until we expect this of our organizations – until we change our fundamentals beliefs about what an organization is about, what work should do, the role work should play in our lives – this won’t change.



To listen to the full show, click here

For more information on Josh Allan Dykstra, visit

Click here for Claudette Rowley’s website, Cultural Brilliance

(Archived episodes available at and