For the almost 20 years, Claudette Rowley has consulted, trained and coached executive leaders and teams at Fortune 500 companies, small businesses, higher education, and start-ups to create a pro-active and innovative workplace culture that delivers outstanding results throughout all areas of an organization.


Claudette Rowley, Cultural Brilliance CEO, is a change management consultant, cultural designer, and executive coach. Claudette is passionate about helping leaders and organizations resolve complex organizational problems in ways that honor the intelligence of their cultural system and the brilliance of their people.

Claudette Rowley
Claudette Rowley CEO, Cultural Brilliance, Speaker, Radio Host, Best-Selling Author
is a change management consultant, cultural designer, and executive coach. Claudette is passionate about helping leaders and organizations resolve complex organizational problems in
Dianna Huff
Dianna HuffFounder and President, Huff Industrial Marketing Company
Dianna oversees all aspects of all client projects as well as providing marketing strategy and business advice to clients.
She’s also the co-founder and editor of Manufacturing Marketing Magazine.
Rachel Cunliffe
Rachel CunliffeDesigner and Creative Director, Huff Industrial Marketing
As the Designer and Creative Director for Huff Industrial Marketing Organization, Rachel draws on over 16 years of experience designing a broad range of websites for companies and individuals
Julie Wilson
Julie WilsonFounder of the Institute for the Future of Learning, Speaker, Author
With over fifteen years experience as a change leadership consultant and coach, Julie Wilson has worked with a wide range of for profit and not-for-profit clients/organizations across the US and

MetaView Consulting & Coaching is strategic partner with Cultural Brilliance™ on large cultural assessment and cultural change projects. MetaView partners with organizations and individuals to improve their ability to accomplish goals and help them adopt more effective ways to operate. These are results are accomplished via a combination of organizational and leadership development.  They diagnose, plan, and implement together with clients, building upon their wisdom and accelerating the eventual implementation. People tend to adopt new directions more quickly when involved in the design than if changes are simply suggested, or imposed on them.


The CultureTalk Survey System provides an easy-to-understand framework to measure both organizational culture and individual personality within the proven and widely accepted structure of Archetypes. CultureTalk offers two assessment tools, along with coaching modules and facilitation materials to address strategic business drivers such as employment branding, leaderships development, employee engagement, retention and team collaboration.

CultureTalk is designed for those in leadership roles concerned with the measurement, management and impact of organizational culture and reputation, such as the CEO, CHRO and CMO.

The system is adopted by companies interested in cultivating cultures that align with their business goals and understanding the true impact they are making on employees and customers. It will enable users to monitor and enhance organizational culture in a highly effective way, leading to increased productivity, greater profits and more rapid realization of their mission and vision.


Cultural Brilliance partners with Zeal to provide company leaders with a suite of employee check-in and measurement tools to provide consistent and accurate metrics of employee morale and company culture. Zeal is the only employee engagement product that focuses on making the employee experience easy and fast, so they can focus on their work!

Zeal conducts check-ins with employees at regular intervals and delivers data and analytics to talent managers and executives, providing the information they need to build an engaged workforce and positive company culture. You can find out more here: https://zeal.technology/


Most business cultures start out as brilliant. Some stay brilliant. Why? Because they listen to their people, build trust with their teams, and respond appropriately to the needs of the internal and external environments.

  • Respect, trust, truth, and psychological safety are the norm.
  • People are considered adults, not subordinates.
  • Peers take an interest in developing each other and giving constructive feedback.

  • Organizational purpose and direction are clear. People understand how they contribute to the larger WHOLE.

  • Conflict is recast as productive and necessary for growth.

  • Problems are viewed as opportunities for expansion.

  • People understand how their culture guides their success

  • Teams are self-managed and trusted to make decisions.

  • Leaders lead with integrity, self-awareness, and authenticity.

  • Productivity and innovation skyrocket as energy and inspiration spiral upward.

  • Change, competition, and external threats are viewed as opportunities to proactively adapt from a position of strength, positivity, and

  Phone: 781.538.6616


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Cultural Brilliance is one of those rare books that stimulates the mind, inspires the heart, and offers tools for change. Claudette Rowley quickly gets to the heart of the matter: If you want a brilliant culture, you need to activate the greatness that’s inherent in every organization.

Barbara Huson
In Cultural Brilliance: The DNA of Organizational Excellence, Claudette Rowley presents a new narrative on culture that provides systematic guid- ance for the evolution of a brilliant, authentic successful organizational culture. An essential manual for twenty-first century organizations to enhance engagement and performance.
David Krueger, MD, CEO author of The Secret Language of Money (McGraw-Hill), MentorPath,
cultural brilliance wheel claudette rowley
“As humanity stands at a crossroads, Claudette Rowley shares why the business world is uniquely positioned to help us choose the path of human connection, dignity and abundance, and how by doing so we can create more profitable, innovative organizations. Her step-by-step system pro- vides a road map to these outcomes, making it easier than ever to awaken the cultural brilliance in you and your organization.”


Let’s also talk about what’s real, what is actually happening, what conversations are you having, what’s going on in the dynamics, and what are you actually producing? And so much of the realness gets lost in office politics and fear. Our leaders don’t really talk about what’s real so I don’t know if we should really talk about what’s real.