The popular position today seems to be “culture trumps strategy.” But are we sure? Can a healthy culture exist without a healthy and powerful strategy? More importantly, why would we want one, without the other? Are they really distinct?
Creating a healthy culture is a matter of making it a foundational priority within the corporate values, vision, mission and YES, strategy.
A corporation’s strategy that ignores, or only marginally attends to culture, will experience the effects of a culture of dysfunction. Both strategy and culture require the same characteristics beginning with authenticity. A flawed business model cannot save a culture and a flawed assessment culture cannot save a business model.
We not only consider both, we execute both. The relationship between culture and strategy is not one of balance. It is one of harmony and interdependence. One does not necessarily drive the other. They must work together.