“Whether you realize it or not, every action you take influences your company’s culture, for better or worse, and that’s true for every single person who works there. If you haven’t put careful thought and serious effort into the culture you want to create—perhaps because there are always other things that seem more urgent—you should. Bad culture can bring down even a brilliant and powerful CEO, as it did at Uber. Good culture can help a company win the talent wars and then unleash that talent to create unprecedented innovation, as it does at Google.

“This book is a road map for creating an organizational culture that supports and empowers the people who work at your company, and thus your company itself. Rowley has drawn on her decades of experience to design a straightforward system for transforming culture, and provides real-world examples of how that system works.”
—Minda Zetlin, author, speaker, and “The Laid-Back Leader” columnist for Inc.