Shift Your Perspective on Culture

Let's Shine Together

Your culture is key to sustaining profits and advancing your market position in the global marketplace.

Give your organization a competitive advantage, build a brilliant culture.

A brilliant culture is an organizational system that proactively responds to change in ways that decrease stress, inspire learning, and promote organizational health.  People who work within these cultures are engaged and motivated to deliver innovative results on a consistent basis, something you’re going to need to stay ahead of a constantly changing marketplace.

Cultural Brilliance™ helps leaders and investors retain and increase their company’s value as they merge, transform, or scale.

We partner with you to design and integrate a cultural strategy into your organization that improves the health and well-being of your employees and your bottom line profit margins at the same time.

Let's Shine Together
Cultural Brilliance Model

“There must be an inherent involvement of people at all levels of an organization, the idea of emergence, landscape and culture intelligence.” – Claudette Rowley

Cultural Brilliance

“A brilliant culture consciously designs an ecosystem that is ethically, collectively and financially successful.” – Claudette Rowley

Cultural Brilliance Leadership

“You can intentionally design your organizational culture to increase the value of your business.” – Claudette Rowley

Why Do We Need Brilliant Cultures?

Imagine a culture that looks, sounds, and feels like this:

Envision a culture that brings out the brilliance in people and is reflected in their strategy, problem solving, and contribution to the greater good.
  • Respect, trust, truth, and psychological safety are the norm
  • Conflict is recast as productive and necessary for growth
  • Problems are viewed as opportunities for expansion
  • People understand how their culture guides their business
  • People are tuned into the intelligence of the culture
  • Leaders lead with integrity, self-awareness, and authenticity
  • Productivity and innovation skyrocket as energy and inspiration spiral upward
  • Change, competition, and threats are seen as an opportunity to pro-actively adapt from a position of strength, positivity, and resilience.
Why Do We Need Brilliant Cultures?

Now imagine that’s your culture.

I believe in brilliant cultures. I believe that not only are they possible, they are necessary. Brilliant cultures lift people up. They adapt in a conscious state of change, are incisive, and make business-savvy decisions. Responsive to the needs of their people, systems, and the external environment, brilliant cultures recognize that if you don’t get culture right and you don’t get people right, you get very little right.

Brilliant cultures:

  • are responsive to the needs of their people, their systems, and the external environment.
  • reflect the intelligence, invention, and positivity of people
  • harness the emotional intelligence of a company and organize it so that people work well together and get exceptional business results.
  • source brilliance internally before reaching to outside sources. They connect seemingly disparate people, ideas, and processes to create something new.

Cultural Brilliance Belief Statements

We believe:

  1. Culture is a primary source of untapped business potential.
  2. Brilliant cultures ignite invention, fuel creativity and drive results.
  3. In looking the elephant square in the eyes.
  4. The cultural safety zone is direct, but non-judgmental.
  5. When evolution is expected, people are poised to respond.
  6. In giving a name to ‘what’s holding us back.’
  7. Culture can be consciously designed and intentionally integrated.
  8. To change the culture, you need work within the system.
  9. In the innate energy, intelligence and evolution of culture.
  10. As you shift perception, you shift performance.
  11. Visions should make you sweat.
  12. Transformation takes tenacity, time and trust.
  13. We are human beings, not human capital.
  14. Intelligent ecosystems are ethically, collectively and financially brilliant.
  15. If we can change the culture of business, we can change the world.

“We help organizations become experts on their own culture.”

Claudette Rowley

Through our three phase methodology – Cultural Authenticity™, Cultural Design™ and Cultural Integration™, we help organizations uncover their authentic culture, design an environment that aligns with their most important strategic goals, and integrate positive culture changes.
We align our work with your business strategy to determine what a high performance culture looks like for your organization and for your people . Our approach reveals an authentic depiction of “what is” as well as “what is to be”.

The Cultural Brilliance™ Focus is Expansive and Accelerated!


Dianna Huff

Dianna Huff - Founder and President   Dianna oversees all aspects of all client projects as well as providing marketing strategy and business advice to clients. She’s also the co-founder and editor of Manufacturing Marketing Magazine. [...]


Julie Wilson

Julie Wilson With over fifteen years experience as a change leadership consultant and coach, Julie has worked with a wide range of for profit and not-for-profit clients across the US and Europe. Her workplace skill building [...]